ÅSKA
As part of my thesis, I explored how to bring circularity to the tire industry. This research led to the creation of Åska.
Åska offers rain boots made of recycled tires that provide a high-quality, weather-resistant, circular option. For a Scandinavian environmentally conscious consumer looking for a stylish, functional, and sustainable alternative to rain boots. Åska, meaning “thunder” in Swedish, wants to connect consumers’ relationship and association with nature.
= ÅSKA. Circularity within the tire industry.
Åska offers rain boots made of recycled tires that provide a high-quality, weather-resistant, circular option. For a Scandinavian environmentally conscious consumer looking for a stylish, functional, and sustainable alternative to rain boots. Åska, meaning “thunder” in Swedish, wants to connect consumers’ relationship and association with nature.
= ÅSKA. Circularity within the tire industry.
